InPost partners with Yellow Octopus Group to encourage clothing recycling and donations
“This collaboration is another vote of confidence for fashion’s fast-growing circular economy. Our own research suggests that consumers – especially 18-34-year-olds – are increasingly looking for ways to live more sustainably — what we need to do is try to make it as convenient as possible to adopt green behaviours.”
The partnership would help extend the reach of his organisation’s work. “Now anyone who wants to send donations to the reGAIN app can also do it via InPost lockers, which means we’ll be able to get even more people on board using the app. It’s so important for us to make it as easy as possible for people to get behind reGAIN in order to drive consumer behavioural changes, as we push to transition from a linear fashion industry model to a circular one”.
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